I don’t know

Copy Writer: Anna Stassen

In our field, there is a tendency to fit our clients’ business, problems or questions into our own world views, map them against our beliefs. That’s nice, and often leads to attractive (design) work, but it also tends to fail the clients. (Citibank’s Live Richly)

Our job is to fit your business, your problems or challenges, or your questions into your worldview, map them against your purpose, your beliefs, not ours. And that starts at a different point.

That starts with allowing that I don’t know, that I have nothing to go on at the outset, and that I have to be ok with that.

It is that uncertainty that holds the greatest potential for your project. It is the condition for my work to become an unlock for your business, that the project becomes an opportunity to re-ground yourself in what got you started in the first place.

And then to write the words and design the expression that tells that story to the world, starting with your market and your customers. But also your team, your vendors and your family. Everyone who matters.

Let’s start with a question: If you could change one thing about your business right now, what would it be?

If you want to talk about it, find a time on my calendar that works for you. If there isn’t, send me a note and we’ll work something out